Whether or not it’s deserved, mainstream media outlets often get a bad rap for their coverage of video games. They’re behind the curve, they’re unfair, sensationalist, they’ve got nothing nice to say, they are not teh hardc0rez — you’ve heard it all. But even in the worst cases, “real” journalists are never under the microscope for bad writing. Until now.
Below, courtesy of the North Florida News Daily’s Web site and its tragically regular “Gamer” section, is a lesson on how not to write a story about video games, or anything else for that matter. No joke, this the lede:
Parties! What a way to get all your friends together and hang out. However, what can you do? Well, I guess you could play pin the tail on the donkey. But, I don’t think that will impress anyone.
I dunno, I always thought the lede was your chance to tell a little story, to give the reader a taste of what’s to come in the form of an anecdote. But who knows? Maybe there’s room in the formula for just randomly yelling the first word that comes to mind. I won’t give the guy a hard time for the pin the tail on the donkey reference, because it gets much, much worse.
For starters, don’t suggest party games that aren’t out yet. You’re obviously writing to a crowd that hasn’t heard of any of this stuff — or it seems like it, at least — so I doubt they’re going to be marking their calendars, writhing in anticipation of Scene It! Box Office Smash and You’re In The Movies just because you said so. Also, lose that strange habit of repeating unimaginative sentences. Telling the reader that Super Smash Bros. “will keep you and your friends entertained,” and then saying the same thing, word for word, about Halo is like insisting over and over that “sandwiches are good.” Of course, this caliber of writing invites the usual gang of typos. Unique phrases such as “strait up brawls” and “With it’s different difficulty settings” come to mind.
None of those petty nitpicks, however, compare to the kicker. Oh dear God, the kicker:
“So you see Gamer’s [sic] have the tools to throw some kick rump parties,” David Worthington writes. “Now all we have to do is work on our social skills. Asking someone if they” — wait for it — “could get the loob [sic] for the rape that they just got online might not work in the social scene.”
Now, there is something undeniably hardc0rez about referencing the asshole online gamer contingent, but jeez, man. Inappropriate. Previously, I’ve written about how the Man on the Street is bringing all the gamers down. Is the Gamer in the Newsroom killing us, too?
